Release workflow
The 60-second Shopify product-page checklist
Run this on the final public URL before a campaign, feed update or client handoff. It is a preflight—not a promise of approval, rankings or conversion.
Commerce truth
- The selected variant price, currency and availability match the offer a shopper can buy.
- Compare-at price is higher than the selling price where a sale is shown.
- Add to cart is consistent with the visible and machine-readable stock state.
- Product and Offer structured data do not expose a stale market or variant price.
Variant and image integrity
- No unexpected missing or duplicate variant SKUs.
- Option combinations are unique and every promoted variant is reachable.
- Primary and variant images load at useful dimensions.
- Meaningful product images have useful alt text and Product schema includes image signals.
Discovery and handoff
A useful QA result is not just a score. It is a small, verifiable repair queue that survives the handoff between merchandising, development, paid media and the client.
- The page has a clear title, one useful H1, a canonical URL and a usable meta description.
- Brand, description, identifiers and availability are consistent across public signals.
- Every issue is recorded with evidence, confidence, severity, owner and a next step.
- The public URL is rescanned after the repair—not only checked in Shopify Admin.